Martin Vergeer
Digital Marketing
About
Principal Analytical Lead
Growth-focused and data-driven marketing leader with 10+ years of experience driving digital performance and revenue across travel, tech, and eCommerce. Proven success scaling paid marketing, leading cross-functional teams, and delivering double-digit growth through data-led strategy. Skilled in turning complex data into actionable insights using tools like SQL and Python. Known for elevating customer experiences, unlocking commercial opportunities, and driving sustainable growth.
- Website: www.martinvergeer.com
- City: New York, USA
- Languages: Dutch, English
- Areas of Interest: Aviation, Digital Marketing
- Degree: Master
- Email: mrvergeer@gmail.com
- Citizenship: Netherlands / US Green Card Holder
- Sports: Running, Snowboarding, Surfing
Skills
Resume
Professional Experience
Principal Analytical Lead (Travel)
2020 - Present | Google, New York, NY
- Led marketing analytics & commercial growth strategies for global travel clients (e.g. Priceline, Kayak, Marriott), driving +$xxM revenue uplift and xxK incremental bookings through advanced measurement solutions.
- Partnered with commercial leadership and cross-functional teams to secure $xxM+ in client investments, driving multi-year business growth.
- Designed and delivered 20+ scalable, data-driven solutions including predictive demand dashboards, customer segmentation tools, and commercial opportunity assessments.
- Managed 2 apprentices and mentored a team of 5 analysts; recognized with Google’s Best-in-Class Manager Award for leadership and talent development.
- Developed a strategic measurement framework that optimized marketing investments and reactivated $1.3M in travel marketing spend.
NZ Sales & Insights Lead
2018 - 2020 | Google, Auckland, New Zealand
- Led commercial strategy and data-driven initiatives for key clients, securing a $9.6M annual agreement with New Zealand’s largest FMCG brand.
- Built executive relationships across Marketing, Analytics, and Sales teams, influencing C-level decision-making with data-backed insights.
- Designed analytical tools improving sales operations efficiency by 30%, driving commercial growth across a diverse client portfolio.
Senior Account Strategist
2014 - 2018 | Google, Dublin, Ireland
- Delivered performance marketing strategies for Northern Europe’s top clients, improving digital media ROI through automation & audience targeting.
- Designed the "Mobile Pitstop" strategy, enhancing mobile ad performance and scaled across Northern Europe.
Certificates
100 Days of Code: The Complete Python Pro Bootcamp
2025
Master Python by building 100 projects in 100 days. Learn data science, automation, build websites, games and apps!
Google Analytics Certified
2024
Certified users will demonstrate an understanding of Google Analytics, including how to set up and structure a property, and use various reporting tools and features.
Education
Master (MSc) of Urban Geography & Planning
2008 - 2009
Utrecht University, the Netherlands
Specialized in the socio-spatial dynamics of urban environments. Advanced skills in urban analysis, research methodologies, and policy evaluation.
Bachelor (BSc) of Human Geography
2005 - 2008
Utrecht University, the Netherlands
Applied interdisciplinary knowledge of urban development, economic geography, and spatial planning to analyze human-environment interactions. Proficient in research methodologies and spatial analysis.
Achievements & Portfolio
Here you will find an overview of coding projects (Python) I have completed, as well as an overview of achievements and activities I like to be part of. I greatly enjoy being physically active through running, surfing and snowboarding. I also love being outdoors going hiking and camping.
- All
- Aviation
- Run
- Outdoor
- Python
